Created and developed the first HTML version of eCommerce Sporting goods site I was instrumental in migrating existing AOL proprietary store front to standard HTML format allowing for a wider internet audience.

Defined, created and developed the homepage. Designed template store layouts, modular featured item elements, promotional advertising opportunities, search results screens, product show item pages, customer care section, partner programs pages, Spanish and Portuguese versions for Latin America markets, a sports lounge and ultimately rethinking the whole shopping cart layout and online buying process.

With over twenty different departments within one sporting goods site each was uniquely different while remaining consistent with an overall ShopSports three frame look and feel. A store specific header across the top, navigational java applet in the left column, with featured products to the right.

Each department was merchandised regularly, featuring the latest offers and special deals. Footwear and Golf consistently  drove the most sales. Promotion of all stores was done through banner ads, print advertising, partnerships, and tenant relationships with MSN, AOL, YAHOO!, and others.

Result: Initially an online catalog for Copeland’s Sports the web site became one of the highest grossing stores. The site sold more shoes and golf equipment than the retail stores validating the idea that a low overhead online presence can outperform traditional brick and mortar retail.

Created new standards and goals for the web site. Each redesign pushing the boundaries of what consumers want and expect online. Increased traffic and sales through daily maintenance, promotions, special offers. Also established processes for automating image production techniques, and train a growing production staff.

Senior Graphic Design
Project Management
Daily Updates
Digital Photography
Site Architecture

Adobe Photoshop
Adobe Image Ready
Adobe Illustrator
Macromedia Dreamweaver
Allaire HomeSite
Microsoft Visual Interdev

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