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I Hate the Home Depot App. So Do the People Who Work There.
You’re in aisle 14 with a job waiting and a truck double-parked outside. You need one thing: which bay holds the fittings. You pull out your phone, open the Home Depot app, and watch a spinner. So you flag down an associate. They look at the store provided device on their hip, tap, and wait.…
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The Non-Technical Executive’s Scorecard: How to Evaluate Marketing Without Knowing What an MQL Means
You need a way to tell whether the money going into marketing is coming back as cash. Most executives I talk to are smart people. They aren’t confused by data. They’re confused by a reporting format built for specialists.
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95% of Buyers Aren’t Buying. 40% of Deals Stall. Storytelling Fixes Both.
Let’s get one thing out of the way. If “brand storytelling” makes you think of a founder’s 14-line post about a hard Tuesday, I get why you roll your eyes. That stuff gives the whole idea a bad name. It’s also not what I’m talking about.
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Stop Choosing Between Your Origin Story and Your Customer Story
The first is the founder confession. The second is the customer case study. Both are everywhere and ignored. The argument over which one to run misses the point.
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The Death of Software Equity: Why Companies Are Rethinking the Build vs Buy Debate
SaaS was supposed to be the cheaper alternative to buying software. Instead, it’s quietly become an expensive tax that keeps growing. As costs climb and buyers grow tired of endless subscriptions, companies are rethinking the rent-everything model. The fix: own your core. Bring workloads back in-house, take ownership of mission-critical software, and cut costs while…
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