You’re in aisle 14 with a job waiting and a truck double-parked outside. You need one thing: which bay holds the fittings. You pull out your phone, open the Home Depot app, and watch a spinner. So you flag down an associate. They look at the store provided device on their hip, tap, and wait. Then they pull out their personal phone and Google it.
SaaS was supposed to be the cheaper alternative to buying software. Instead, it’s quietly become an expensive tax that keeps growing. As costs climb and buyers grow tired of endless subscriptions, companies are rethinking the rent-everything model.
The fix: own your core. Bring workloads back in-house, take ownership of mission-critical software, and cut costs while building something you actually keep.

